The Apple logo that represents such items as the iPhones or iPad is a simple design that people associate it with any of their products because it is an apple.
The Pepsi logo is another memorable logo because of how much the design has changed since I was born till now. It is as simple as a circle and the colors that represent the product.
The swoosh in the Nike logo can be as simple as this to its multicolored designs. We always associate this symbol with athletics. It makes the swoosh very versatile because of the many designs it can take on.
As a child, watching Disney Channel or any movies, seeing this at the beginning is a timeless logo because everyone has grown up with it.. Even without the words, we would know it is a Disney product because of the castle.
Starbucks to me, seems like a complicated design and has no relevance to coffee. Changing the logo completely would be odd because we don't see this as anything else.
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